Providing customers with relevant, educational, and informative content at the right time and place can significantly improve their shopping experience. Touch, Play & Hover is an interactive solution that caters to a wide range of industries, from beauty and wellness to wines and spirits, big chain distributors, retail stores, small-scale salons, boutiques, and spas. The solution works by guiding customers through product discovery in a unique and engaging way. Simply lifting a product from the shelf triggers the display of relevant product information on a screen or device. Customers can then compare multiple items based on features, benefits, and price, helping them make informed purchase decisions right at the point of sale. Touch, Play & Hover opens up new avenues for engagement and customer interaction.
Touch and Play
The benefits of Touch, Play & Hover are numerous. Customers are no longer limited to relying solely on product packaging or staff recommendations. Instead, they can access comprehensive information about each product, including ingredient details, usage instructions, customer reviews, and even demonstrations. This wealth of knowledge empowers customers to make informed purchase decisions that align with their needs and preferences. The solution also offers a personalized and tailored experience. As customers interact with different products, Touch, Play & Hover adapts to their preferences, showcasing related items or offering personalized recommendations. This level of customization ensures that customers receive relevant and targeted information, leading to a more satisfying and enjoyable shopping experience.
At Aero, we believe that “Touch, Play & Hover” experiences are transformative because they allow retailers and brands to bring digital content to every product on the shelf. With 87% of shoppers starting their product journeys online, it’s essential to provide access to critical product information such as reviews, videos, descriptions, and promotions. Our Touch, Play & Hover solution combines innovative technology with a custom integration, sensors, digital signage software, and hardware. It engages shoppers at the point of sale by encouraging them to lift products from display shelves and explore them further, helping them make better buying decisions.